Why do I need to register my company's trademark?

Registration gives you exclusive use of the trademark throughout Brazil. Without registration, someone else can use the same name. They may even register it before you do. Then you run the risk of being forced to change your trademark. And you lose the identity you've already built. With registration, you protect your name and your reputation. You can also prevent copies. The trademark becomes an asset of the company. You can sell it, license it, or use it as collateral. TF Assessor handles the entire process for you.

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